Rosmery-Ann Boegeholz | The ‘Mirror Syndrome’: young female university students’ reactions to beauty influencers’ activity on Instagram

Rosmery-Ann Boegeholz | The ‘Mirror Syndrome’: young female university students’ reactions to beauty influencers’ activity on Instagram | University of Groningen, Faculty of Arts, Graduate School for the Humanities (GSH) | Prof. Dr Pablo Valdivia Martín & Dr Marc Esteve Del Valle

This project aims to diagnose how influencers’ actions through Instagram contribute to the appearance of different psychiatric conditions on young female users of the social network. In other words, it seeks to explore, describe, explain, and analyse how the impact that beauty influencer generates when advertising cosmetic products on Instagram in young female users’ daily life and if the systematic use of images by young female university students on Instagram may trigger the appearance of different mental disorders.

To develop this project, I will employ a mixed-method research. A survey to collect data about the use of Instagram and a semi-structured interview to obtain information and a depth understanding of the impact of this use in the previously mentioned subjects.